Information technology'southward safe to say that YouTube is the most popular video platform out there.

The simplicity of YouTube is one of the many reasons why it has exploded in popularity over the years. YouTube makes it so easy for content creators to share their content with a large audition. And as a result, there'due south a wide range of content to cull from. So whether it'southward countless beauty tutorials, production reviews, gaming channels, or hours of unboxing videos — YouTube has it all. In the millions of YouTube channels out there, you lot're guaranteed to observe at least a few that strike you as interesting. Allow's just say, on YouTube there'southward something for everyone.

The first ever video uploaded to YouTube was on April 23rd 2005, showing one of the founders at the zoo, unambiguously titled "me at the zoo" . Since and then, YouTube has come a long, long manner. It went from 0 to one billion viewers in a decade…that's quite a journey. But it isn't merely fun and games. There's more than to YouTube. This amazing platform can help yous grow your ecommerce business in 2021.

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Hither are the top 10 YouTube statistics that you demand to know about in 2020, in social club to stay alee of your competition.

1. Monthly Active YouTube Users

youtube monthly 2.3 billion users Co-ordinate to the latest YouTube statistics, the video-sharing platform has 2.three billion users worldwide as of 2021 (Statista, 2021). Information technology'due south ranked every bit the second-most popular social network, and the simply platform that has more active users than YouTube is Facebook.

These 2.3 billion users are divers every bit viewers who log into the site at least once per month. Considering YouTube videos can also be viewed without using Google accounts, such as via the autoplay feature in WhatsApp , YouTube's reach is really higher.

This YouTube user statistic can be of huge value to marketers in 2021. When more than ii billion users are logging in every month to lookout man videos on YouTube, in that location's a massive and active marketplace that marketers take the potential to tap into. And with an even wider accomplish, YouTube will certainly show to be a neat platform for your digital marketing efforts.

YouTube –The Second Most Popular Social Media Platform

If the first YouTube statistic we shared didn't get your attending, this i surely will. 79 percent of internet users say they have a YouTube account (Datareportal, 2019).

Created in 2005 by three one-time Paypal employees, YouTube has grown exponentially over the years. Google bought YouTube in 2006 for Us$one.65 billion, and now YouTube operates as one of Google's subsidiaries. Since the cosmos of YouTube, its mission has been to provide fast and like shooting fish in a barrel video access to users, and the ability to share videos frequently. And since so, it has grown beyond expectation. It's no secret that YouTube is a continuously growing social media platform, but there are many reasons that accept contributed to its success today. One of the main reasons YouTube manages to concord its dominant place in the industry is because of how accessible it is. YouTube makes it then easy to get started and share your content with a large audition. The simplicity with which people tin can get started on YouTube has contributed immensely to attracting millions of content creators around the globe.

YouTube Is the Second-Most Popular Search Engine After Google

Non only is YouTube the second-about popular social media platform, but it as well holds the aforementioned title for search engines.

YouTube is the second-most popular search engine right after Google. In fact, it receives more searches per calendar month than the likes of Microsoft Bing, Yahoo, AOL, and Inquire.com combined.

As mentioned earlier, more than two billion of its users—equivalent to nearly one-tertiary of all internet users—log in each month. Only that's not all. YouTube viewers sentry over one billion hours of videos on its platform every single solar day and are responsible for generating billions and billions of views (YouTube, 2021).

The popularity of the platform grants it a broad audition accomplish, which is especially true on mobile devices. The visitor says it reaches more Us mobile consumers than whatever other television network currently does.

The mobile-friendliness of the YouTube app is i of its near appealing factors and certainly something to take advantage of when ad on YouTube .

four. YouTube Statistics: YouTube in Numbers

YouTube Statistics: YouTube in Numbers

How is YouTube so popular and how is it able to generate billions of views every unmarried day?

To sympathise that, we need to accept a deeper look at its numbers. YouTube is not only bachelor but as well localized (YouTube, 2021) in over 100 countries . This means that the platform adapts to the different languages of the unlike markets it is in.

This makes it inviting and attractive for its users, which increases engagement and usage. Plus, it can be accessed in 80 dissimilar languages. This ranges from the globe'due south almost spoken languages like English, Castilian, and Mandarin to more than obscure ones like Azerbaijani, Khmer, and Laotian.

In fact, the majority of videos published on YouTube aren't fifty-fifty in English. Co-ordinate to a survey, two-thirds (67 per centum) of the videos posted past popular YouTube channels are in other languages. Of the remainder, just 28 percent are in English language, while the remaining five per centum are in English and other languages.

The aforementioned survey also found that even though in that location were significantly fewer videos in English language, English-language videos tend to receive effectually 4 times more than views than videos in other languages.

5. People Enjoy Watching Videos on YouTube Everyday

People Enjoy Watching Videos on YouTube Everyday

Everyday people sentry one billion hours of videos on YouTube and generate billions of views (YouTube, 2019). Let'southward do the math. If every single person on earth watched a video, that's effectually eight.iv minutes per day per person. That's a mindblowing number that just adds to the credibility of video as a content source for people. Another interesting fact is that searches related to the term "how to" are growing lxx percent year over year, co-ordinate to searchengineland.com. This means that when users are searching for ways to acquire something, they rely on video content.

Marketers should be leveraging the power of video and cater their content according to the growing preference of video content. There are endless ways that you lot can start creating video content on YouTube. Mayhap you can create a YouTube channel where y'all can share updates with your audition, or interact with them and solve their queries or concerns. Or allow'south say you lot have an online shop and would like to share videos of your products on YouTube with your audition. You can even add a link to your YouTube contour on your ecommerce shop, so your audience knows that they can observe y'all there. And when it comes to posting videos on YouTube daily, it doesn't hurt to know the all-time time to mail service on YouTube, so you can brand certain that your audience is agile, and more than likely to view your content.

6. Importance of YouTube for Businesses

Importance of YouTube for Businesses

As the importance of video content becomes increasingly axiomatic, more and more businesses are turning to video. Statistics show that 62 per centum of businesses apply YouTube equally a channel to post video content (Buffer, 2019). It's the second most pop aqueduct for businesses to share their video content, with Facebook securing outset place.

YouTube may have gained a lot of popularity as a platform for personal video viewing, but information technology has also been a valuable tool for businesses. Recently, more and more businesses accept started to use YouTube as a channel to communicate with their existing customers and betrayal themselves to potential customers. And with the massive accomplish it has, it's no shocker that businesses are turning to YouTube to aggrandize their marketing efforts.

Sharing has been made piece of cake through the use of YouTube, and information technology goes both means. Not just tin can businesses easily share their news with their audition, or amend their brand's visibility, simply at the same fourth dimension, they can use YouTube every bit a aqueduct to communicate with their market and receive feedback from them. This can be done through engagement with the audition in the YouTube comments.

YouTube also gives brands the possibility to customize how their aqueduct looks. To have full advantage of this, businesses should update their YouTube aqueduct to reverberate their make identity, in order to stand out among the contest. Although it can be really piece of cake to set upwardly a YouTube channel, the hard function is to keep working on it and posting regularly to increase subscribers and continue your audition engaged.

Given its multi-faceted benefits and potential, there'southward much that businesses can proceeds with YouTube. Even so, just nine percent of all small businesses in the Us utilise YouTube (Brandwatch, 2020). Producing videos may seem irksome and expensive for pocket-size businesses, only in that location are many stock video websites and video editing software that are free. Plus, smartphone cameras today are capable of shooting sufficiently high-quality videos that professional cameras are no longer needed.

vii. YouTube Users Prefer Mobile over Desktop

YouTube Users Prefer Mobile over Desktop

Mobile is first everywhere. We're spending more fourth dimension on our mobile phones than ever before. That's why this next YouTube stat comes as no large surprise. More than 70 percent of YouTube scout time comes from mobile devices (YouTube, 2019).

You and your concern simply can't afford to ignore the huge potential that mobile has to offering to your make's visibility. It's evident that mobile views have increased much faster than desktop consumption, and considering of this it'southward important to stay upwardly to date with mobile video trends then that your audience is presented with the content that they desire to see. Now while YouTube content is optimized for mobile by default, the important thing to understand is how you can improve the mobile experience for your audience. Content creators need to keep an eye on their YouTube stats and information for mobile viewers through third party analytics providers, such equally comscore. Comscore provides enhanced mobile video reporting for YouTube and its Partner Channels across its cadre audience measurement services.

8. People Discover New Products on YouTube

People Discover New Products on YouTube

Video is a powerful marketing tool. 90 per centum of people say they discover new brands or products on YouTube (Thinkwithgoogle, 2019). Now while it doesn't necessarily convince people to buy your products or services, it does get the bulletin across. Consumers rely on video content during every step of the journey. And this piece of data is extremely valuable to marketers.

YouTube tin can help popularize your product. If you're trying to go into a new market place, or increase exposure of a product, you can brand a video of that production showcasing its benefits. With video content condign increasingly competitive, the key to retrieve is creativity. The more creative your content is, the higher the chances that you'll become your audience hooked to your style, and curious for more. If your business concern is trying to brand the most out of its video content, you lot should make sure that your video content empowers people to take action. You can continue a few things in mind such as positioning your make every bit an skillful in your category or niche, past engaging with your audition, answering their questions and concerns, and sharing your make'due south ethos and ideas

9. 720,000 Hours of Video Uploaded to YouTube Daily

500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That's 30,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube. Wow. To put this into perspective, it would take y'all close to 82 years to watch the amount of videos uploaded to YouTube in simply an 60 minutes. That's a lifetime of watching YouTube videos.

And while these numbers are staggering, it's nothing compared to the watchtime on YouTube. With the amount of new content uploaded to YouTube every infinitesimal, it'southward no wonder that YouTube is growing its reach every bit a channel. And that'south why businesses tin can't afford to ignore YouTube. Businesses tin benefit from the use of YouTube by building a community and interacting with their customers, by showing their products, or past advertising on the platform.

Most Popular Channel Among US Digital Video Viewers

When it comes to the consumption of digital video content in the US, social media sites outperform the country's biggest news sites every bit the about popular channels through which consumers practice and so.

Of them, YouTube is the ascendant force by a far stretch, with nine out of ten digital video viewers in the U.s.a. using the platform to consume digital video content (eMarketer, 2019).

That puts YouTube way ahead of its closest competitor, Facebook, which just 60 percent of United states digital video viewers use. This is followed by Instagram at 35 percent and Twitter and Snapchat at 21 percent and eighteen percent respectively.

These social networks are specially popular among Millennials and Generation Z, who experts say are not simply spending increasingly more than fourth dimension on social media by watching digital videos but also sharing them, which helps to disseminate brand messages.

Comparatively, the nearly popular news channel for digital video consumption, CNN, is watched just by 17 percent of US digital content viewers.

Conclusion

YouTube is the future of entertainment. It has been for a few years now. And that's why yous and your concern should exist aware of these of import YouTube statistics, so you lot don't overlook YouTube when it comes to your marketing strategy. We're hoping that these 10 YouTube statistics for 2021 have helped explain why your brand should be investing in YouTube and how you can make sure y'all're making use of your resource wisely.

Summary: YouTube Statistics

Here's a summary of the YouTube statistics you need to know in 2021:

  1. YouTube has ii.3 billion users worldwide.
  2. 79 per centum of Net users accept their own YouTube business relationship.
  3. YouTube viewers watch over a billion hours of video on the platform every 24-hour interval and generate billions of views. (YouTube, 2021)
  4. YouTube is localized in more than 100 countries and is available in 80 languages. (YouTube, 2021)
  5. Everyday people watch one billion hours of video on YouTube.
  6. 62 percent of businesses utilize YouTube as a aqueduct to post video content.
  7. More than 70 percent of YouTube scout time comes from mobile devices.
  8.  xc per centum of people say they observe new brands or products on YouTube.
  9. 400 hours of video are uploaded to YouTube every minute worldwide.
  10. 90 per centum of US digital video viewers utilise YouTube, the most pop channel for digital video consumption.